Imagine waking up to this:
3 new WhatsApp messages.
First one: “Hi, I saw your property in Lekki. I’m in London. Can you send me more details? My budget is ₦80M.”
Second one: “Good morning. I’m a doctor in Houston looking to invest in Lagos. Do you have anything in Ikoyi or VI?”
Third one: “I’m ready to make an offer. Can we schedule a video call today?”
All cash buyers. All serious. All ready to move fast.
No “let me discuss with my wife and get back to you in 3 months.”
No “can you reduce the price by ₦10M?”
No showing up to site inspections with 5 other agents.
**It’s reality for the realtors who know how to target the Nigerian diaspora.**
While you’re stuck in traffic driving to your 4th site visit of the day for a buyer who’s “85% sure”…
Smart agents are sitting in their offices, running simple Facebook ads that bring diaspora millionaires straight to their inbox.
And the best part? **It’s easier than you think.**
Now, I know what you’re thinking:
“Facebook ads? I’ve tried that. Didn’t work.”
And you’re right. It probably didn’t.
Because here’s the truth most “marketing experts” won’t tell you:
**Generic Facebook ads for real estate are DEAD.**
Boosting a post with pretty property pictures? Waste of money.
Targeting “people interested in real estate”? You’ll get tire-kickers.
Targeting “Nigeria” as your location? You’re competing with 5,000 other agents.
That’s why 90% of realtors who try Facebook ads quit after spending ₦50K-₦100K with nothing to show for it.
But there’s a completely different approach…
One that doesn’t target “people in Nigeria interested in real estate.”
Instead, it targets:
✓ Nigerian pharmacists in Manchester
✓ Nigerian engineers in Calgary
✓ Nigerian nurses in Texas
✓ Nigerian IT professionals in London
People who are earning ₦500K-₦2M monthly in foreign currency and are ACTIVELY looking to invest back home.
**This is what changes everything.**